How to Grow Your Web Presence
Every web site has a full potential and, while online
advertising should only be one aspect of your business, it is
becoming more important and complex every day. You do not need
money for a successful advertising campaign if you are willing
to learn and apply yourself.
A great looking web site will attract a lot of users.
Your web site is your shop front and should reflect your
aspirations. It should say to the world, "This is me!"
But a good looking web page alone will not bring people to your
site nor will hey return very often to see what you have done.
Content is king
Invite your visitors to explore and learn. Answer their
give them something that they will come back to. Most of my
clients want to sell their services first then share something
with their visitors. Those same clients ask why the are not
Ask yourself these questions, "What are my customers
questions?", "What is unique about my web site?" and, "What
would make visitors return to my web site?"
People will immediately find my web site.
The bad news is that there are millions of web sites and
many competitors who have prominent positions on the search
engines. There are even companies paying $1,000 a week to be
listed on the top of Google search results.
Moreover, the search engines may not even properly index your
web site for weeks.
Being found is based on knowledge
You have some of these attributes: money, time, product
understanding, a network, excitement about your product, and
willingness to adapt. All you need is knowledge to get started.
You need a strategy. Sorry for the secrecy but Net Needs can
only share their knowledge with their clients. We will help to
target your customers and grow visitors exponentially by working
Key words placement will put me top of the list
There is so much misinformation about this idea that you can
become very frustrated with your investment before you make one
deal. Sometimes disguised as SEO (Search Engine Optimisation)
people are constantly trying to outsmart / trick Google by
flooding their web pages with the same phrases.
Key words are important
Remember reality rule #1, What do your customers want? What is
unique about your web site? Your site will be found easier if
your key word phrases often searched and there are few web sites
with the competing phrases. Net Needs can apply or share some
web tools to discover the best phrases to apply to your unique
Free placement adverts will bring many visitors
Not really. Some people may stumble onto a free classified
community directory then go to your web site. But why would
they? Would you go to a business that has no reputation? Would
you visit a a web site that is the same as everyone else? Maybe
you would sometimes.
Look here for
a directory of
Australian business directories
Free placements are a lot of work
Every link to your web site increases your search engine
ranking. More creditable source links increase your search
engine rankings much more. Invest your money and time into
Paid adverts and Google Adwords are great value
True, if you have little competition and you are looking for
instant leads. The verdict is out about whether this provides
long term benefits and you must know invest time or money to
find out about your best returns.
Paid advertising is expensive and short term
Many online advertisements fail to achieve results because the
sites do not mirror the advert promises. Be consistent with your
unique offering. Once your advertising campaign budget finishes
so do your leads. Go back to rule #1, content is king.
Social Networking is a great advertising method
Social networking is a good introduction to online advertising.
Your friends may be interested in your services or they may tell
their friends about your web site. Web sites such as Facebook
are limited to your friends or they encourage paid advertisement
as per myth / reality #5.
Online community networking can be great
There are more means of advertising your web site than Facebook.
Know your potential audience, learn about associated interest
groups, and become part of their community. If you are genuinely
interested in your topic then you will love to engage with
others who share your passion and would like your products as
much as you do.
Older web sites get listed better
One aspect of search engine ranking is the age of a web site,
and older web sites usually attract more links over time, but do
not assume that you can wait for the day when when your site is
Grow the links
Know how to grow your links. Research your competitors' web
Focus on efficient and effective growth. Lastly, while Google is
a great search tool, in the early days you will attract more
visitors through other means.
Well that is as much as information for now. If you want to
learn more then contact us for a consulting session.
Melton Web Solutions,
Melton Online Advertising,
Melbourne Complete Designs,
Melton Web Designs,
Melbourne web designs,
Sunbury Web Designs,
Shoes of Prey,
Melton Online Designs,